Sunday, August 24, 2008

Thursday, August 21, 2008

I Moved to http://technmarketing.wordpress.com/

I moved to http://technmarketing.wordpress.com/

I like the wordpress platform better. Check it out

Senfield is a PC

I'm sure you are all aware of the clever Apple Ad campaign "Hi, Im a Mac and Hi, Im a PC" in which Mac takes jabs at Microsoft and it's programs. Click here watch some

Well today Microsoft announced that they are hiring Jerry Seinfeld to do the same thing for Mircosoft. Microsoft again is totally unoriginal, we'll have to wait for to see the damage for ourselves. Jerry, all I have to say is Why?? You have so much money. Joining forces with Microsoft is not going to help your reputation.

iPhone kills the Bold in Speed Test

Hi All,

In my quest for a new phone the iPhone wins another qualifying round by killing the BlackBerry Bold in a simple browser speed test. I use the phone pretty frequently throughout the day for browsing so its a deciding factor for me. To top it off its the old iPhone in the movie the new 3G should be faster.

Wednesday, August 20, 2008

Correction- Thanks Mike

The rumors have it that the new Android phone will be the HTC dream.
Ill keep you updated on what new details I find about it.
Have a good one
Aryeh

Odorless Toliet

On the lighter side of things - I think these toilets should be required in all public settings worldwide. Forget about world peace this is what we need:

'To iPhone or not to iPhone"

Over the last few months I have been debating my next cellphone purchase. I was very excited when the iPhone 3G was announced but since then I have been losing loyalty in the Apple Corporation and the brand, which is making me rethink my pre-purchase decision. Although I would not consider using a PC for everyday computing, the way that Apple has been handling their mistakes and product flaws is unacceptable. Apple is becoming increasingly more arrogant and most of the time they don't admit that there is a problem to begin with.

Although, in the past few days Apple has admitted that the mag safe adapter is unsafe.They also have come clean about the iPod nano generation one battery - Yes they do explode, WOW it took a genius to figure that out! Not to mention the inexcusable launch of Mobile Me which was and still is a total disaster. Not only did they market that this product was "push email" called it "exchange for the rest of us," the software does not work to push email at all, rather with a 15 min delay, sounds a lot like pop email to me. This might have been overlooked and downplayed but due to the fact that the service was a total flop with downtime, lost emails and all sorts of bugs, Apple got what they deserved. Almost everyone covered the crappy service that they launched.

Even TechCrunch's Micheal Arrington posted his rant against the Apple Corporation. TechCrunch is known for being pro Apple and even they have had enough. Then you hear stories like Apple is setting the new standards in customer service and satisfaction which makes you wonder are they really trying to improve or is their PR machine at work.

Back on topic- I am now considering the HTC Dream with Android which is a whole post in itself and maybe the recently released Treo Pro. I would like to stay away from Windows Mobile which is what I'm stuck with now on my BlackJack. The iPhone has really revolutionized the smartphone market but they are missing the boat with missing basic functionality like cut and paste, where again their arrogance is shown by the user base strongly requesting it and the company responding with "it is not on the top of their to do list". So people like Zac White need to make the simplest apps to help us out- Check out the video:

Cut and Paste for iPhone from Cali Lewis on Vimeo.

Have a good one,
Aryeh

Check out Payoneer at TechCrunch50


Tuesday, August 19, 2008

Hello World

Hello World,

I'm Aryeh. Im not quite sure who I am blogging for or what I am blogging about but we will call this a "work in progress."

Over the course of the day I tend to read about 3-5 online newspapers, in addition to my RSS reader in which I have around 10 marketing blogs and 15 tech and Mac blogs. (Yes I am Mac user.) I am a gadget freak and I love innovation and technology. I will try to post about interesting stories that I pick up on during the day and other random things that I encounter through my life.

I work as a Marketing Manager for a company called Payoneer. We are a startup that is growing really quickly and what I'm working on right now is to try to bring the company's image from the regular startup to the "cool web 2.0" company.

What is a "cool web 2.0" company? In my head it is companies that:
  1. Allows, engages and encourages personal relationship with the customer
  2. Use social, viral, internet and alternative marketing
  3. Offer a really neat and great service in a customer oriented way
Examples of a few are Ning, Wetpaint, Wix, Webook.
I will try to post examples to illustrate my unfinished definition.

Presently I am spending most of my time working on online communities, blogs, bloggers and all kinds of social and web marketing. The company has really focused on R&D in the past years to get our platform to where it is today, but little to no attention has been spent on brand development and image. It is not a easy task to start something from nothing but it is certainly a challenge. The challenge mainly consists of dealing with priorities, the word slows down my ideas and projects. As much as the word urks me, in the framework of a startup it is the way things need to be done to enable the fulfillment of the end goal.

To leave off with a great YouTube video about YouTube. It really is quite fascinating to see how a user generated content site is changing online and offline culture. Its long but its really worth the time.




That's all for now.

Have a good one,

Aryeh